HDR is TV's next big format war, and Samsung and Sony could find themselves on the losing side. If you snoozed through the past few generations of TV .

D was a bust. Curved TV screens are pretty useless. And smart TV is great, but all those cool streaming services are just a Roku, Chromecast or Fire TV away.

But for 2. 01. 6 and beyond, there's a new TV technology that's actually worth caring about. It's called HDR - - short for high dynamic range, and it's very different from HDR for your phone camera.

When TV HDR is properly implemented, the contrast between the whitest whites and darkest blacks is accentuated, colors are more realistic and the entire image becomes more vibrant. HDR can look spectacular, creating a noticeable difference to the naked eye of everyday viewers - - not just eagle- eyed videophiles.

You need HDR- compatible hardware (new TVs) and HDR content (movies, TV shows) to get this picture quality upgrade. But both of those bridges have been crossed. The mid- to high- end TVs in the 2. HDR- ready. Studios from Fox to Warner to Netflix are prepping HDR versions of their latest movies and TV shows now. You can watch the sumptuous HDR version of Oscar favorite . And the big streaming services like Netflix, Amazon and Vudu are going all- in on the new tech, too - - with compatible apps built right into those fancy new HDR TVs. You guessed it: a good old- fashioned format war.

Like the bad old days of HD DVD versus Blu- ray, SD versus Memory Stick, DVD versus DIVX or - - for you real old school video fans - - VHS versus Beta, there are actually two flavors of HDR: HDR1. Dolby Vision. TV titans Samsung and Sony are backing HDR1. However, it's also a weird alphanumeric . Dolby Vision, meanwhile, is an easy- to- remember brand from one of the biggest names in Hollywood and home audio, and has been around longer than its rival. Guess which one wins Google? Like any good Hollywood story, this one has a twist. Some content providers - - namely, Netflix and Amazon - - are backing both formats.

And more importantly, TV heavyweights LG and Vizio are making their new TVs compatible with both formats, too. But we can heartily attest that HDR support is a Good Thing To Have. And support for two HDR formats is better than one. Which format will end up winning the HDR race? But in my experience, 4. K does very little itself to improve picture quality.

HDR content often looks appreciably better than regular HDTV content. It has brighter highlights and more vivid colors, both of which contribute to a more realistic picture with more depth and pop. How much better, exactly, depends on the TV and the content itself, and in some cases I've seen it actually looks worse. Don't expect the kind of quantum leap you experienced when you first saw a football game in high- def, but going from standard dynamic range to HDR on a good TV can still be a pretty drastic improvement. HDR done right also comes closer to the intention of content creators, because it more fully utilizes the advanced capabilities of professional- level cameras.

Here's how we put it in our review of the world's first 4. K Blu- ray player. When viewed on standard, non- HDR 4. K TVs, the discs we tested don't offer any substantial picture quality improvements over standard 1. Blu- ray discs. The good news is that this year, HDR is going to be available in relatively affordable TVs - - the cheapest so far is $1,0. HDR TVs will be available soon. The bad news - - as mentioned above - - is that not every HDR TV supports both formats, so not every TV can actually display all HDR content.

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Samsung's SUHD TVs don't support Dolby Vision. That means any TV labeled . In marketing materials and TV makers' web sites you probably won't even see HDR1. HDR compatability itself.

Vizio is the exception for now, but Vizio executives assure me that its HDR TVs - - namely the 2. P series and Reference Series - - will add HDR1. Dolby Vision is a different story. Unlike new TVs from LG and Vizio, none of the TVs announced in 2. Samsung and Sony will support Dolby Vision. In addition - - and this is critical - - there's no way to add Dolby Vision to a TV via a software update. It requires Dolby's chip (or system on a chip), Dolby's certification process and, of course, its licensing fees.

Home Video HDR support. HDR1. 0. . Dolby Vision. TV brands. . Hisense, LG, Samsung, Sharp, Sony, Vizio. LG, Vizio, TCL. . Streaming services. Amazon, Netflix, Ultra (Sony TVs). Amazon, Netflix, Vudu.

Hollywood studios. Fox, Warner Bros., Paramount, Sony, Lionsgate.

MGM, Sony, Warner Bros., Universal. External devices. Samsung UBD- K8. 50. None yet. . Disc- based media. K Blu- ray. . None yet.

Samsung and Sony are typically at the forefront of TV technology development, and both have been talking about as well as demonstrating HDR to journalists like myself for more than a year. Samsung is the world's number one TV maker, and routinely beats other brands in the Features score I award in CNET's reviews. So why don't Samsung and Sony TVs offer both? I asked whether Sony could add Dolby Vision to a current HDR1. TV, and whether either of the two formats was better than the other, but Nayyar declined to answer. Dan Schinasi, Samsung's Director of Home Entertainment Product Planning, responded in a statement.

Open HDR permits us to optimize the experience to the exact attributes of the panel. HDR1. 0 is a customizable experience. The Alliance is an industry group that created a certification for premium 4. K TVs as well as content. Dolby is itself a member, along with many major Hollywood companies and TV makers, with the notable exception of Vizio.

Basse is as close to a spokesperson for HDR1. I could find. Although Fox has released films in Dolby Cinema (the theatrical equivalent of Dolby Vision), like . We're mastering our content in that format, we like the results and our creatives like it. We frankly don't see the need to augment HDR1.

Amazon has been streaming a few original series and movies in HDR1. Sony's new Ultra streaming service is HDR1. K Blu- ray discs, which started going on sale in February, are only available in HDR1. Samsung's UHD- K8. K Blu- ray player available today, can only play back HDR1.

But future discs and players could well add Dolby Vision support too. I asked Dolby's representatives when Dolby Vision discs might hit the market, but they wouldn't provide a time frame. No compatible disc players have yet been announced. And if Dolby Vision- enabled Blu- ray discs do hit the market, they will also support HDR1. That means they'll play on non- Dolby Vision players like the Samsung K8. TVs that don't support Dolby Vision (they just won't use Dolby's metadata; see below). That's because the Blu- ray disc Association mandated HDR1.

K Blu- ray players, while Dolby Vision is an optional addition, just like object- based sound formats like Dolby Atmos and DTS: X. But the future is streaming - - and plenty of Dolby Vision content is coming via streaming video - - with more on deck in the near future. Cult Horror Movies Afterimage (2017).

Dolby anticipates more than 1. Walmart's Vudu streaming service offers about 4.

Dolby Vision today, including new releases like . But the company has been more vocal so far in its support for Dolby Vision, and has been working with Dolby for longer to develop its HDR library.

Netflix is now streaming Season 1 of . But only Dolby Vision's is dynamic, capable of changing on a scene- by- scene or even frame- by- frame basis. The HDR1. 0 metadata, on the other hand, is static, so it only applies once to each piece of content. In practice, that means Dolby Vision is more adaptive to lower- and mid- priced TVs. Dolby Vision is a technology that does seem to make a genuine difference at price points that are more affordable right now, and that's a real win for consumers.

The goal is to make all of those shows, like . It already offers a number of movies in HDR1. Sony Pictures titles .